Need a website that'll convince people to sign up or buy your product? The solution to conversion is simpler than you think. Here are five easy website essentials that will surely encourage conversion. 1. Optimize your website for mobile devices More people are now...
Governments across nearly every continent issued stay-at-home orders, which apparently slowed the spread of COVID-19. However, while these drastic measures have saved and continue to save countless lives, the negative repercussions to economies, societies, and...
Twitter is one of the most popular social media platforms for businesses because it enables them to focus on public conversation and exposure. Businesses use Twitter to engage their customers and update them on various business activities and news. Follow these tips...
Facebook makes it possible for companies to showcase their products and services to targeted prospects more effectively and take their online presence to the next level. However, many businesses are struggling to get the results they want from Facebook marketing...
Current trends show that personalized interactions help establish a business’s persona or identity with prospective customers. This makes the business more relatable and therefore more attractive to more consumers. To use this opportunity properly, social media...
Social media has proven to be a powerful promotional tool in its most basic form — and even more so if deployed strategically and with enhancement tools. Read on to learn more about apps and other tools that can boost your social media strategy. Having great content...
Instagram has gone from an app that shares puppy photos with vintage-themed filters, to a marketing tool that savvy businesses are taking advantage of. The photo-sharing giant has a billion monthly active users, making it an ideal online marketplace. If you know how...
Whether your business is hit with a brief power outage or by a natural disaster, any kind of interruption to your organization’s productivity cuts into your profits. A business continuity plan (BCP) is critical to ensuring your organization stays open. Here are some...
Is your small- or medium-sized business (SMB) using social media and content marketing strategies to boost profitability? If not, it’s about time you do. Your competitors are already doing the same, so you have to find ways to make sure you rise above the crowd. Here...
Your products and services won’t sell, no matter how exceptional they are, if no one knows they exist. That’s where advertising comes into play. Yet for a small business with a limited budget, an ad placement in traditional media is costly. But thanks to Facebook's...
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